About
Built inside a working agency.
Not guessed at.
Every tool an agency uses was designed for someone else and bent to fit. feta was specified by the people getting billed by all six of them, and it ships into a live 500-client operation — where a bug is somebody's invoice.
Why it exists
We were paying $2,600 a month to six companies for the privilege of retyping the same client name four times.
Nobody was going to build the agency operating system, because the 114,000 agencies in the US are too small to interest enterprise vendors and too specific for horizontal tools. So we built it for ourselves first, ran the whole book on it, and only then sold a seat.
The enemy
Software built by people who never ran an agency.
A CRM built for salespeople tracks deals that close once. Agencies run retainers that renew monthly. That single mismatch is why your pipeline lives in a spreadsheet.
Who builds it
A team that has run an agency together for ten years — not a software company guessing at one.
Jonathan Windham
Founder & CEO
Runs Blackhawk. Wrote the spec by living your month-end close for a decade.
Sara Wickey
President
Runs the 500-client operation feta was built for. Your migration is her team's job.
John Mann
Head of AI
Builds the AI agents that do the reporting and follow-up you used to hire for.
Jimmy Hogerty
Engineering Lead
Ships into a live 500-client agency, where every bug is somebody's real invoice.
10+
Years
The same four people, a decade of agency operations, and 500 clients who trust us with their month. We built feta for the team we care about most — and then for yours.
Where it goes next — staged, never dated
Now
CRM · Contracts & e-signature · Projects · Billing & Stripe · QuickBooks sync · Client dashboards · Google and Microsoft native
Next
Media buying & ad platform management · Client portal · AI reporting & insights
Later
Email marketing sends · Creative asset library · Open API & integrations marketplace
No quarters and no years on a public roadmap. “Next” is a commitment to sequence, which survives a slipped sprint.